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The Economist x Microsoft

Microsoft wanted to raise awareness of its cloud business among the decision-maker readers of The Economist. Working from a creative brief, conversations with stakeholders at The Economist, and wireframes from an information architect, I designed this minisite for Microsoft that features content from the publication. I also provided creative direction to the video and advertising teams so that the branding would be consistent throughout. I chose for black for a more sophisticated feel with the glows as abstractions of clouds. Also, I designed the site in a very modular way for easy conversion to responsive coding (try viewing it on an iPad.) This won Gold and Bronze at the 2015 Pearl Awards for excellence in content marketing, November 2015.

> View the live site as produced

The Economist x Microsoft

The Economist x Microsoft

The Economist x Microsoft


cwd /at/ clementwu.com Featured Work    |    UI/UX   |    Visual   |    About